Inherited Skincare
Role: Creative Lead, Art Director
Services: Brand Name, Brand Strategy, Creative Direction + Branding, Brand Voice, Packaging Design, Photography Art Direction, Website Design, Email Marketing
Year: 2021
Inspired by our client’s fresh-faced and bright-spirited Grandma, Inherited Skincare is an all natural, groundbreaking brand powered by one super ingredient - Organic Washed Ghee.
It’s timeless Ayurvedic wisdom passed down generations, verified by modern science. You’ve heard of super foods. This is SUPER SKINCARE.
Packaging Design Challenge
Let’s get real: Ghee is a healthy cooking ingredient. Even in its simple form Ghee is deeply moisturizing. The only problem is – it smells buttery. The task was to design visually striking packaging that not only highlighted the brand’s hero ingredient (Ghee) but also challenged the mindset that came with using smelly, buttery and sticky Ghee on the skin.
The Creative Solution: NATURE’S HUES
Introducing ‘GLOW-RIOUS GHEE’ - 100 times washed and infused with nature‘s ingredients to make it smell deliciously fresh and fruity. Using NATURE’S HUES as a bold canvas, we designed colorful packaging highlighting different super skincare ingredients while channeling Grandma Leela’s bright spirit.
Website Design: E-Commerce
