Ford
Role: Creative Lead, Art Director Agency: BBDO CCO: Josy Paul
Launch campaign for the new Ford Figo, a fully automatic subcompact hatchback that outshines its competitors based on performance.
Year: 2010 - 2011
Campaign Key Visual
The brief was to create a striking visual campaign to highlight the superior automatic features of the new Ford Figo while appealing to a younger Ford owner and performance seeker. In a sea of semi automatic hatchbacks, the Ford Figo is the only car in its segment that boasts to be ‘Fully Automatic.’
Print Ad
Social Media Paid Ads
Banner Ads
