I Am Gurgaon
Role: Creative Director, Art
Services: Brand Positioning, Digital Strategy, Visual Communication Design - Social Media Content, Integrated Digital Campaigns, Branded Collaterals - Website Re-design
Year: 2018 - 2019
A citizen-led movement that focuses on transforming Gurgaon into a more sustainable and green city through community-driven projects and environmental conservation efforts. Founded by a group of passionate residents, their mission is to create a healthier, cleaner, and more inclusive city by restoring green spaces, promoting sustainable urban development, and fostering a sense of civic responsibility among citizens.
Social Media Design and Content
Community Tree Planting Campaign
For I Am Gurgaon’s Independence Day Tree Planting, we launched a city-wide campaign mobilizing thousands of citizens to green the city. Through strategically placed hyper-local posters and billboards along with a robust social media campaign, we emphasized the freedom to live in a city that is green and clean. The response was overwhelming, together we planted over 100,000 indigenous saplings significantly contributing to Gurgaon's green cover. The initiative demonstrated the power of community and significantly boosted civic engagement and environmental awareness.
Branded Collaterals
‘Breathe the Change: Reclaiming Gurgaon’s Air’ Social Media Campaign
An attention-grabbing campaign that creatively renamed popular city neighborhoods to reflect the harsh realities of poor air quality, sparking widespread conversation about Gurgaon’s AQI issues. This initiative not only raised awareness but also led to increased community action and advocacy for better air quality measures across Gurgaon.
