Gillette
Role: Art Director Agency: BBDO, New York Creative Directors: Paul Vinod, Raj Kamble
Integrated 360 campaigns for the biggest personal care brand, Gillette.
Year: 2010 - 2011
World’s Biggest Shave
A simple billboard idea turned into an iconic outdoor spectacular that even The New York Times decided to write about. And so did ESPN. With over 26 million organic impressions. Ingenuity beats budget every single time.
Halloween Campaign
The wrong razor can be a scary thing everyday. We used Halloween to make the message “fewer nicks and cuts with the ProGlide razor” come alive on the streets of Soho, NY. The Gillette spokesperson in the costume handed out razors whenever he saw person with blood and cuts. This drew tremendous appreciation for the ingenuity of the brand.
