HIR
Role: Creative Lead, Art Director
Services: Brand strategy + guidelines, Naming, Creative Direction + Branding, Brand Voice, Packaging Design, Art Direction, Launch Campaign + Photography Production + Casting, Website Design, Social Media, Email Marketing
Year: 2022 - 23
A luxurious Cashmere Accessories brand proudly handcrafted and handwoven in Kashmir, India. A testament to the age-old artistry of Indian craftsmanship with a deep-rooted love for traditional weaves in modern times.
The Story Behind the Name - HIR
HIR, weaves together the magnificent origins of cashmere - from the goat Capra HIRcus with the creative brilliance of founder and lead designer, HIRal. Embodying the strength and beauty of both, HIR signifies not just power but a radiant, diamond-like shine, reflecting the luxurious allure that defines its consciously crafted creations.
Website Design: E-Commerce
